Our Impact & Theory of Change
When those most affected lead, systems change.
100% of our interventions show a measurable increase in compassion for self and others, creating a "ripple effect" that multiplies resilience across communities.
Backed by rigorous research, Footage measures its impact on target areas we identify as drivers of change: 1) compassion and empathy, 2) education, 3) awareness, 4) community and connection, and 5) advocacy. Each driver serves as an end goal for our programs, as well as catalyzes sustainable change within individuals and their communities aligned with the United Nations’ Sustainable Development Goals (SDGs). Our drivers work together in forming grassroots movements with compassion and empathy at their core. See our 2026 Impact Brief, Drivers of Change and Annual Reports and for measured impact.